A peek behind the curtain reveals Channel One News is shooting blanks. Subscription curriculum product is DOA. Few will pay for this amateurish effort.
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Does your school still have Channel One News?
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Posts Tagged ‘ channel one news ’
The end of the line for Channel One News.
Flocab drops Channel One News
From Jim Metrock: The hip hop education publisher Flocabulary has ended their relationship with Channel One News according to a spokesperson for Flocabulary. Channel One News featured Flocab’s Week in Rap every Friday. This helped Channel One fill up its Friday show with content it did not have to create. When it...
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What do English teachers think of Houghton Mifflin’s Channel One TV show?
Houghton Mifflin’s quest to enter classroom advertising business will draw ire of teachers. 1992 Resolution still NTCE’s position. From Jim Metrock: Early on, the National Council of Teachers of English (NCTE) passed this resolution opposing Channel One. This position statement is as strong as it gets. The NCTE urges teachers...
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What will Houghton Mifflin/Channel One do about parents?
From Jim Metrock: Parents have always been a problem for Channel One. Now that problem is Houghton Mifflin’s problem. Channel One is a company that brings TV commercials into American classrooms. That’s why the company was created; that’s why the company exists today. When Channel One aired commercials for movies and...
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Congratulations to Channel One News.
From Jim Metrock: It’s June 2014 and I congratulate Channel One for winning four! Telly Awards. The article below was published on June 22, 2012., yet it is still timely. Channel One Wins Five!! Telly Awards From Jim Metrock: When Channel One News does something right, I have to congratulate...
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Houghton Mifflin’s Linda Zecher becomes new Queen of Classroom Junk Food Ads
From Jim Metrock: Since May 13 Channel One News has been under the control of Linda Zecher the CEO of Houghton Mifflin Harcourt. The arrangement for Channel One’s CJ Kettler to report directly to Ms. Zecher shows the closeness Zecher is to decision making at Channel One. When Houghton Mifflin Harcourt acquired Channel One,...
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Would you like a high sugar junk drink with that movie?
Houghton Mifflin OKs junk food and movie ads for middle school students. From Jim Metrock: Think Channel One would improve under their new owner Houghton Mifflin? It is still too early to make a firm judgment about the new Houghton Mifflin/Channel One entity, but it’s not looking good. Check out this clip from the May...
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Houghton Mifflin/Channel One plays dirty trick on First Lady
From Jim Metrock: Channel One’s CEO Ms. CJ Kettler has advertised Sunny D junk drink ads along side healthy lifestyle public service announcements before. Click here. It is hoped that no nonprofit organization that in any way promotes healthy living for young people will ever again partner with Channel One News, now owned by Houghton Mifflin Harcourt. Why would any...
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An interview (of sorts) with Channel One’s CEO CJ Kettler
Channel One’s CJ Kettler gives first interview since 2012 hiring. Interviewer serves up powder puff questions for secretive executive. For the full interview click here. From Jim Metrock: How secretive is CJ Kettler? She didn’t want anyone to know she was hired to be CEO of Channel One. She had been in...
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