Channel One News prevents parents from seeing the commercials they show to students. Here is exactly what students saw in their classroom. Note the ugly Acuvue commercial which tells young people they are unattractive if they wear glasses. Channel One News commercials are known for undermining the self esteem of young people.
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From Jim Metrock: Channel One had a section of their website where young people could discuss things like the “joy” of self-mutilation. I thought a topic like this was unnecessary. Channel One News did not. They continued allowing this type of content to be posted for months after Obligation called on the company...
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From Jim Metrock: Although the state of California has the largest population, and secondary school population, few schools have or have ever had Channel One News. The reason is California educators, school administrators, and parents fought hard to keep this youth marketing firm out of their classrooms. Commercial TV in Classroom...
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McDonalds was a major advertiser on Channel One News until public pressure on McDonalds forced the fast food company to end their classroom advertising.
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Channel One News no longer has 8.1 million teenager viewers. They now claim “nearly” 5.5 million. When they boast of “unparalleled impact among teen viewers” they are not referring to enhancing young people’s knowledge of current events. They are of course referring to the effectiveness of commercials on the show. This piece of sales...
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From Dr. Juliet Schor’s 2005 book Born to Buy. Juliet B. Schor’s research has focused on the economics of work, spending, environment, and the consumer culture. She is the author of The Overworked American and The Overspent American. Schor is a professor of sociology at Boston College, a former member of the Harvard economics...
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Above: Front page of the official website of Channel One News. Can you tell what these kiddie marketers think is the big news story of the day? It’s the midnight release!! Ads for Hunger Games DVDs and Blu-ray discs have been plastered over the entire website all week. Below: Guess who welcomed students...
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There is very little hard news on Channel One News. The company is a kiddie marketing company and selling stuff to a captive audience of schoolchildren is what Channel One is all about. This Play of the Week does two things. First, it wastes time. This is filler. Showing this is cheaper than actually...
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Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.
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