Channel One News uses “news” stories to get Red Bull brand in front of students.Red Bull uses Channel One News to get the very youngest secondary school students interested in high-caffeine drinks. Check out: https://obligation.org/2011-02-02-how-channel-one-news-cleverly-advertises-redbull-energy-drink-to-middle-school-students News story today from NBC Miami: UM Study Says Energy Drinks Pose Serious Risk to Kids A study...
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December 8, 2010 – Days before it is to be released, millions of schoolchildren are forced to watch this commercial for the remake of Tron. Taxpayers foot the bill as students take a break from learning to watch the movie trailer. Principals and teachers in outstanding schools don’t show commercials to their students....
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Channel One News is a cesspool of commercials. There are regular commercials, there are commercials that appear to be news stories, there are feature stories that are nothing but promotional videos, there are guest hosts plugging products, etc. At the end of the November 30, 2010 Channel One News program students hear this...
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From Channel One’s middle school broadcast November 23, 2010.
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On January 26, 2011 Channel One News had a feature story that had nothing to do with the news. It was a “Road To Glory” segment which is sponsored by the U.S. Army who airs recruitment ads on the program. This story is about how a stunt pilot named Kirby Chambliss who participates in...
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Channel One News is watched by as many as 6 million secondary school students each school day. Teachers are often too busy to watch the show with students. Teachers also don’t have time to discuss the non-commercial and commercial content of the show. Therefore there is little or no chance for teachers to deconstruct...
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This is the 2010-11 bell schedule for a small Mississippi middle school. They say timing is everything in comedy. Timing is also important to the kiddie marketers at Channel One. Channel One’s contract with schools requires schools to show the Channel One News program “between the bells.” That means the program has to be...
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From Jim Metrock: Let’s go through this sordid situation step by step. 1. There is a terrible new show on MTV called “Skins.” The Parents Television Council calls Skins “the most dangerous program ever” for children.” Here is one article about the show. Just type “MTV Skins” in a search engine and you’ll...
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From Channel One’s website channelone.com. January 24, 2011 There is no MPAA rating label on movies advertised on Channel One’s site. There’s a reason for that. It hurts sales. This is a PG-13 movie. Channel One News promised school boards in 2000 they would cease advertising PG-13 movies to middle school students. That meant...
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RJD2 He was born Ramble John Krohn aka RJD2. This hip-hop artist and producer likes publicity stills with blood on his face. From Jim Metrock: Let’s take this one step at a time. 1 Here’s a CD by RJD2 called “The Colossus.” Although it does not have a parental warning on its cover it...
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