“ANNOUNCEMENT: Channel One’s New York offices are moving this week. As of Monday, October 8th, we will be located at 1440 Broadway, 17th Fl., NY, NY 10018. Our new phone # is: 212-204-3700; Fax: 212-204-3960. All e-mails remain the same. Please make note of the change.” From Jim Metrock: That was 2001. Sinking revenues...
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From Jim Metrock: In 2014 Houghton Mifflin Harcourt (HMH) had a lot of people scratching their heads when they acquired the burned-out, remaining assets of Channel One News. Only two years before, Houghton Mifflin emerged from an embarrassing bankruptcy. Why did HMH acquire Channel One when this controversial youth marketing company had little chance of adding...
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From Jim Metrock: Houghton Mifflin’s controversial Channel One News is not hiring. Summer is a bad time for this dinosaur of a youth marketing firm. The summer months are a perfect time for schools to end their contract with Channel One. When a TV show is losing their audience, why hire more people?
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From Jim Metrock: Channel One’s on-air personality Maggie Rulli is leaving. Her last day was Friday, May 27. Ms. Rulli stayed too long at the controversial, in-school TV show. Her role was to be the pretty face to Houghton Mifflin Harcourt’s ugly commercial exploitation of school kids via their Channel One News subsidiary. Sadly she stayed with this...
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From Jim Metrock: Schools continue to show Channel One before school starts. Schools that are serious about academics will not allow Channel One News to interfere with their school day. The remaining advertisers on Channel One have to know that the TV show doesn’t have the audience it once had. Students at...
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Poor Channel One Once this controversial, kiddie marketing company had 8 million students forced to watch their program. Although Houghton Mifflin Harcourt, Channel One’s owner, continues to state Channel One’s audience is “nearly 5 million,” the true number is probably closer to 2 – 3 million. Channel One used to update their ever-decreasing estimated...
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From the Houghton Mifflin/ Channel One News script: Last up, at least 25 people were killed in a plane crash yesterday, crashing into a bridge in Taiwan’s capital city, Taipei. A car’s dashboard camera captured the moment the plane came careening sideways out of the sky toward traffic; the plane’s wing clipping...
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From Jim Metrock: On September 29, 2014, and on several other dates, Channel One News ran a commercial for their parent company Houghton Mifflin Harcourt. HMH publishes books aimed at the youth market. This ad is for a book called How to Catch a Bogle. The commercial is cheaply made. It must have...
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From Jim Metrock: Kocinski, Hanson, Evans, and Rulli Sounds like a law firm. Unfortunately, these young people didn’t choose the law for a career. They chose instead to earn a paycheck by commercially exploiting schoolchildren. These are the remaining reporters for Houghton Mifflin’s Channel One News. Shelby Holliday as I reported before left Channel...
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From Jim Metrock: The recent acquisition of Channel One by Houghton Mifflin Harcourt may mean all these on-air personalities will be back next year. Houghton Mifflin has given Channel One a big boost. Channel One’s advertising revenue had to have taken a big hit this past year – there were so few full-paying spots...
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