Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
December 24, 2012 Channel One News has dished out a lot of violence to middle school kids. December 23, 2012 From the archives: Channel One starts up (1990) December 20, 2012 We never said farewell to Josh Zepps. Or hello to Julian Dujarric. December 17, 2012 Complete, unedited Channel One News for September...
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Channel One News has a long, disgusting history of advertising movies and TV shows with violent content. And using violent images to even sell products like Mountain Dew and Mug Root Beer. Here is just a sampling of their recklessness. During the holidays it is a good time for all of us to...
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The glory years for Channel One News were 1991-1997. From Jim Metrock: Christopher Whittle, the marketing genius who created Channel One News, wanted ads in places where a person could not turn away. Placed-based advertising he called it. His goal was to force advertising onto people in a way that would demand extremely...
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From Jim Metrock: Anchor-to-be Josh Zepps (How old are the anchors?) had enough of Channel One News. After doing a few shows this spring, Zepps left for a job with the Huffington Post this past summer. But of course there is always someone ready to host the kiddie marketing TV show and the new guy...
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http://www.youtube.com/watch?v=KrTCl9BEJUE
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From Jim Metrock: It’s good that Channel One employees are so health conscious. Intern Alexis Morgan says she’s a vegetarian. She thinks it is great that Maggie Rulli brings healthy snacks to the office every day. Ms. Morgan relates how the Channel One staff members love to exercise and how they all “eat a...
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We understand Barb’s complaint. Channel One News laid it on thick with their promotional story on rapper Lil Wayne. Any child watching Channel One, who didn’t know better, would have come away thinking Lil Wayne was a saint. We are however perplexed by Lisa’s post on Channel One’s comment section. Did Channel One News...
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