Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News: The healthiest youth marketing company in NYC.
From Jim Metrock: It’s good that Channel One employees are so health conscious. Intern Alexis Morgan says she’s a vegetarian. She thinks it is great that Maggie Rulli brings healthy snacks to the office every day. Ms. Morgan relates how the Channel One staff members love to exercise and how they all “eat a...
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Two from Channel One’s comment section.
We understand Barb’s complaint. Channel One News laid it on thick with their promotional story on rapper Lil Wayne. Any child watching Channel One, who didn’t know better, would have come away thinking Lil Wayne was a saint. We are however perplexed by Lisa’s post on Channel One’s comment section. Did Channel One News...
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Hostess and Channel One News were quite a team.
Just some of the junk food products Channel One News saw fit to advertise on their classroom TV show: McDonalds / Dec. 22, 2003 Jolly Rancher, Gatorade/ Sep. 19, 2003 Jolly Rancher hard candy / Mar. 24, 2003 Pepsi with Shakira / Mar. 24, 2003 How Channel One News helped create the...
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Pop Quiz: Maggie Rulli has just…
A. for the first time fully realized that she has ruined her career by accepting a job at Channel One News. B. been informed that her employer has lost another 500,000 student viewers. C. faked a sneeze as a funny introduction to a story about how to beat a cold. From Jim Metrock: The...
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The hypercommercial Channelone.com
Needing revenue, Channel One News is plastering ads all over its “current events” website as well as its in-classroom TV show.
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Channel One News and Promethean continue to waste school time plugging Twilight movie.
Nikki Reed: Hey, everyone! I’m Nikki Reed. Jackson Rathbomb: And I’m Jackson Rathbomb. We’re from the new movie in the Twilight saga: Breaking Dawn – Part 2. Get ready because… Nikki Reed: Channel One News starts right now! Maggie: Thanks, guys, for getting us going. November 12, 2012 – Channel One and Promethean...
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Channel One and Promethean in their “twilight” years?
If they keep doing this in American schools, they both will fade to black.
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2 minutes is still too much time to waste with Channel One News
Shepherd Hill Regional High School in Dudley, Massachusetts allows 2 minutes for the 12-minute Channel One News. This is just another example of how Channel One’s contract with schools has become a sham, unenforceable contract.
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