Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Just some of the junk food products Channel One News saw fit to advertise on their classroom TV show: McDonalds / Dec. 22, 2003 Jolly Rancher, Gatorade/ Sep. 19, 2003 Jolly Rancher hard candy / Mar. 24, 2003 Pepsi with Shakira / Mar. 24, 2003 How Channel One News helped create the...
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A. for the first time fully realized that she has ruined her career by accepting a job at Channel One News. B. been informed that her employer has lost another 500,000 student viewers. C. faked a sneeze as a funny introduction to a story about how to beat a cold. From Jim Metrock: The...
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Needing revenue, Channel One News is plastering ads all over its “current events” website as well as its in-classroom TV show.
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Nikki Reed: Hey, everyone! I’m Nikki Reed. Jackson Rathbomb: And I’m Jackson Rathbomb. We’re from the new movie in the Twilight saga: Breaking Dawn – Part 2. Get ready because… Nikki Reed: Channel One News starts right now! Maggie: Thanks, guys, for getting us going. November 12, 2012 – Channel One and Promethean...
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If they keep doing this in American schools, they both will fade to black.
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Shepherd Hill Regional High School in Dudley, Massachusetts allows 2 minutes for the 12-minute Channel One News. This is just another example of how Channel One’s contract with schools has become a sham, unenforceable contract.
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NH students have had more time to learn. In 2011, only 9 out of 494 state schools had a contract with Channel One.
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Teachers and school boards are increasingly disappointed with Channel One’s hyper-commercial content. In 2012 Channel One News continues to lose schools. Once they had over 8 million secondary school students in their captive audience. Now they have under 5 million. That means that ad revenue is shrinking for this youth marketing firm. In response...
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New faces are appearing on Channel One News. They have not been introduced to students in any way. They are probably interns, but could be auditioning to replace current anchors. Anchors that may be leaving by the end of the year could be Shelby Holliday and Scott Evans.
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