Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
October 29, 2012 – DreamWorks Animation stole just a little bit of school time and taxpayer money today when they paid Channel One News to sponsor a segment of their classroom TV show. Does DreamWorks really need their movie marketing to be subsidized by taxpayers?
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From Jim Metrock: For anyone who doubts that Channel One News has become a hyper-commercialism mess, I offer up for your consideration the interesting situation that occurred on October 31, 2012 (and many other days too). Going into the first commercial break, Channel One aired their Hear It Now segment that promotes a...
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Storm had already caused a dozen deaths in U.S. when Channel One anchor Maggie Rulli gives bizarre intro to Sandy report. From Jim Metrock: The young people who read the news on Channel One News don’t have a lot of experience in legitimate journalism. They all have their personal mannerisms and quirks. Maggie Rulli...
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It’s not enough for Channel One News to give vile rapper Lil Wayne unprecedented access to millions of schoolchildren as they sit at their classroom desks. No, our reckless friends at Channel One just added Lil Wayne to their their website channelone.com. Putting Lil Wayne content on channelone.com assures that elementary school...
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The countdown isn’t the beginning of the show. The show began with the first images of this commercial. The countdown leads to a Channel One News on-air personality welcoming the captive audience to Channel One’s show. After this greeting there is even more precious school time wasted as an animated video promoting...
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From Jim Metrock: Sorry, but this will be a very offensive article. Channel One News has once again done a very idiotic thing. On October 25, 2012, Channel One News ran a major story on the vile rapper Lil Wayne. If you were a child watching Channel One News that day you...
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Two days before its release, Channel One News opens their classroom TV show with a plug for this 20th Century Fox movie. Compelling students to watch movie ads? Believe it or not, in 2012, that still makes sense to a dwindling number of school administrators in many low-achieving secondary schools.
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From October 2, 2012. Here’s a good example of why thousands of schools have dropped Channel One over the past few years. This one clip is 40 seconds long. 40 seconds X 4.8 million students is a lot of wasted time. Those seconds were paid for by taxpayers. Taxpayers have every right to ask...
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Official movie poster for The Possession. From Jim Metrock: I saw this Channel One News-promoted horror movie in September and wrote the two men that I believe are ultimately responsible for advertising it to young people not only on the Channelone.com website, but in American high school and middle school classrooms. I now...
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