Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
From Jim Metrock: The big thing here is not that some students at Hebron High School did this video for Channel One’s benefit. The important thing is this video means Hebron H.S. is still showing Channel One and its commercials during its school day. (This after 1/3 of Channel One schools have...
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See for yourself:
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Jim Metrock jimmetrock@obligation.org via gmail.com Mar 9 to pfolkemer, khaehl Both of you well know the content of gurl.com. It makes no sense for two men who have children and grandchildren to be exposing...
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From Jim Metrock: gURL.com is an extremely controversial website that contains explicit sexual content aimed at girls. This site’s target audience is not young women, but, as it’s name implies, girls – teen girls, tween girls, and preteen girls. gURL is owned by Alloy Media and Marketing as is Channel One News. Channel One...
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On February 15, 2012 Channel One News used their crack team of “journalists” to show off school tee shirts. This one 30-second bit of nonsense cost students and taxpayers dearly. Channel One says they have “nearly 5.5 million” students. (They once claimed a captive audience of 8.1 million.) If half of their claimed audience...
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From Jim Metrock: This is a short clip from the video Schools for Sale. I have always been fascinated with this video from Fargo, ND since 1997 when I first saw it. The principal Ed Raymond was very willing to suspend students for THREE DAYS if they did not go to the classroom...
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In 1995 the Walt Whitman Center in association with Pacific Street Films produced this video to help parents and educators remove Channel One News from their schools. They hired the comedian Lewis Black to play the role of Jerry Adman. The film has been broken into two parts. Part ONE of Schools for...
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