From Jim Metrock: This is the saddest summer in memory for the “journalists” at Channel One News. There are no news reports, no video news reports, no headlines. Channel One News has completely abandoned the youth they claim to serve. Years ago, Channel One would at least copy and paste a few AP headlines...
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Channel One News commercial May 10 2017 Disney Channel From Jim Metrock: Channel One News refuses to release the list of advertisers on its classroom TV show. I continually ask Channel One’s chief ad salesman, David Drucker, to give parents and the public a break by letting them know what ads are being...
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From Jim Metrock: Hey kids, Channel One News is basically closed down for the long summer, but I have an idea how we can squeeze some value out of their dismal website. So I go to Channel One’s website this morning and I see this poll they want visitors to take. The results of...
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From the archives. Excerpt: “Youth is critical to the soft-drink business,” said C.J. Fraleigh, vice president for cola marketing for Pepsi-Cola, which has advertised on Channel One since its inception. “That’s when so many people form their brand preferences.” He said Channel One was attractive to Pepsi because it reaches teenagers as efficiently as...
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This is an email I sent to Don Oldenburg. Dear Mr. Oldenburg Last year you wrote a glowing article about Channel One News for the Parent Choice website. You touched briefly on some people having a problem with “advertising.” You appear to be unfamiliar with what Channel...
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From Jim Metrock: John “Jack” J. Lynch, Jr. is the president and Chief Executive Officer of Houghton Mifflin Harcourt. Mr. Lynch’s task is to clean up the mess that Linda Zecher made when she headed HMH. One of Ms. Zecher’s biggest mistakes was acquiring Channel One News. Acquiring a pariah in the world of...
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From Jim Metrock: Channel One News did a major promotion for Teen Vogue in the closing days of this past school year. Many teens and preteens more than likely became subscribers or at least visitors to Teen Vogue’s website because of Channel One’s efforts. I subscribed to Teen Vogue after Channel One News devoted...
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