Does your school still have Channel One News?
Learn how to unplug

Channel One News is now Movie Central

November 8, 2012
Channel One News is now Movie Central

Teachers and school boards are increasingly disappointed with Channel One’s hyper-commercial content. In 2012 Channel One News continues to lose schools. Once they had over 8 million secondary school students in their captive audience. Now they have under 5 million. That means that ad revenue is shrinking for this youth marketing firm. In response...
Read More »

Mysterious faces pop up on Channel One News.

November 4, 2012
Mysterious faces pop up on Channel One News.

New faces are appearing on Channel One News. They have not been introduced to students in any way. They are probably interns, but could be auditioning to replace current anchors.  Anchors that may be leaving by the end of the year could be Shelby Holliday and Scott Evans.     
Read More »

Channel One finds new ways to cram movie ads into classroom TV show.

November 3, 2012
Channel One finds new ways to cram movie ads into classroom TV show.

  October 29, 2012 – DreamWorks Animation stole just a little bit of school time and taxpayer money today when they paid Channel One News to sponsor a segment of their classroom TV show. Does DreamWorks really need their movie marketing to be subsidized by taxpayers?  
Read More »

You knew this would happen sooner or later on Channel One News.

November 2, 2012
You knew this would happen sooner or later on Channel One News.

  From Jim Metrock: For anyone who doubts that Channel One News has become a hyper-commercialism mess, I offer up for your consideration the interesting situation that occurred on October 31, 2012 (and many other days too). Going into the first commercial break, Channel One aired their Hear It Now segment that promotes a...
Read More »

Always hyperactive Maggie Rulli gives embarrassing, bizarre intro to deadly storm story.

October 31, 2012
Always hyperactive Maggie Rulli gives embarrassing, bizarre intro to deadly storm story.

Storm had already caused a dozen deaths in U.S. when Channel One anchor Maggie Rulli gives bizarre intro to Sandy report.  From Jim Metrock: The young people who read the news on Channel One News don’t have a lot of experience in legitimate journalism. They all have their personal mannerisms and quirks. Maggie Rulli...
Read More »

Oh no, Lil Wayne on Channel One’s website.

October 30, 2012
Oh no, Lil Wayne on Channel One’s website.

    It’s not enough for Channel One News to give vile rapper Lil Wayne unprecedented access to millions of schoolchildren as they sit at their classroom desks. No, our reckless friends at Channel One just added Lil Wayne to their their website channelone.com. Putting Lil Wayne content on channelone.com assures that elementary school...
Read More »

Students, Channel One News executives would like you to see a movie commercial the very first thing this morning. Please put down your books. I don’t know what movie they have chosen to advertise, but I am sure it will be a good one.

October 29, 2012
Students, Channel One News executives would like you to see a movie commercial the very first thing this morning. Please put down your books. I don’t know what movie they have chosen to advertise, but I am sure it will be a good one.

    The countdown isn’t the beginning of the show. The show began with the first images of this commercial. The countdown leads to a Channel One News on-air personality welcoming the captive audience to Channel One’s show. After this greeting there is even more precious school time wasted as an animated video promoting...
Read More »

Lil Wayne Day on Channel One News

October 26, 2012
Lil Wayne Day on Channel One News

    From Jim Metrock: Sorry, but this will be a very offensive article. Channel One News has once again done a very idiotic thing. On October 25, 2012, Channel One News ran a major story on the vile rapper Lil Wayne. If you were a child watching Channel One News that day you...
Read More »

Another movie ad wastes school time.

October 25, 2012
Another movie ad wastes school time.

Two days before its release, Channel One News opens their classroom TV show with a plug for this 20th Century Fox movie. Compelling students to watch movie ads? Believe it or not, in 2012, that still makes sense to a dwindling number of school administrators in many low-achieving secondary schools.  
Read More »

Pop quiz time

October 25, 2012
Pop quiz time

 
Read More »

Here comes the boom, Channel One.

October 23, 2012
Here comes the boom, Channel One.

From October 2, 2012. Here’s a good example of why thousands of schools have dropped Channel One over the past few years. This one clip is 40 seconds long.  40 seconds X 4.8 million students is a lot of wasted time. Those seconds were paid for by taxpayers. Taxpayers have every right to ask...
Read More »

An email to Kent Haehl and Paul Folkemer

October 19, 2012
An email to Kent Haehl and Paul Folkemer

Official movie poster for The Possession.    From Jim Metrock:  I saw this Channel One News-promoted horror movie in September and wrote the two men that I believe are ultimately responsible for advertising it to young people not only on the Channelone.com website, but in American high school and middle school classrooms. I now...
Read More »

Undivided Attention

October 18, 2012
Undivided Attention

From Jim Metrock:  If anyone doubts the disdain and contempt Channel One News has for students, study this infamous ad the company placed in Advertising Age in the late 90’s. 1. This ad was aimed at potential advertisers.  2. This ad is not about education. It’s not about teaching a student anything. It is...
Read More »

Why is this man smiling?

October 17, 2012
Why is this man smiling?

  From Jim Metrock: Jim Marshall just got a promotion. That’s good news for him, right? There’s a reason for him to smile. Except that… Marshall is now the CEO of Promethean World.  Ugh. (The previous smiling Promethean CEO before he was fired.) Promethean World is a British company in a World of hurt. (July...
Read More »

Losing 1 school per day for 5,000 days straight.

October 12, 2012
Losing 1 school per day for 5,000 days straight.

Schools continue to remove the hyper-commercial Channel One News from their classrooms.          
Read More »

Catholic HS refuses to honor Channel One News contract.

October 10, 2012
Catholic HS refuses to honor Channel One News contract.

Buffalo Academy of the Sacred Heart relegates Channel One News to early morning time slot. Advertisers pay dearly for no one to see their ads.    http://www.sacredheartacademy.org/
Read More »

Hollywood dominates Channel One News. Yet another movie promoted to students.

October 9, 2012
Hollywood dominates Channel One News. Yet another movie promoted to students.

Hollywood movie studios love Channel One News. They are constantly using Channel One to promote their latest movies to a captive audience of young people. So far this 2012-13 school year, Channel One has been advertising a new movie every week. Although this practice annoys principals and teachers, it makes Channel One News a...
Read More »

GA principal wants no loss of school time. Plays Channel One before start of school day.

October 8, 2012
GA principal wants no loss of school time. Plays Channel One before start of school day.

     Cairo High removes Channel One News from their school day. Cairo High School has expelled Channel One News from their school day. Like many schools that have yet to end their contract with the controversial youth marketing company, Cairo High has moved the airing of Channel One News to a time before...
Read More »

Can’t even give Channel One News InterActiv away.

October 5, 2012
Can’t even give Channel One News InterActiv away.

The unholy alliance of Promethean white boards with the extremely controversial Channel One News program appears to not be going well.  (Who could have seen that coming?!) Now schools are being offered the first year free.  Of course a company doesn’t make such an offer if customers are already buying their product. Now Promethean...
Read More »

Collapsing: Channel One News loses another 500,000 student viewers.

October 2, 2012
Collapsing: Channel One News loses another 500,000 student viewers.

 Channel One News is quickly disappearing from classrooms.   There are a lot of tears nowadays at Channel One News. Plummeting audience numbers means shrinking ad revenue.Shrinking ad revenue of course means… oh no, there go the tears again.   A 9.0% loss of audience follows 2011’s loss of 8.3%. For the last two years...
Read More »

“Pay attention to the rock n roll education.”

October 1, 2012
“Pay attention to the rock n roll education.”

This rock band feels so comfortable using Channel One News to promote their obscure group to students during taxpayer-funded school time that they brag about it on their blog. All last week, Channel One News promoted The Kicks. Channel One featured The Kicks music during the show’s introduction. The Kicks music played again for...
Read More »

This man decides what will be advertised in your child’s classroom.

September 28, 2012
This man decides what will be advertised in your child’s classroom.

 And, bless his heart, he just has a knack for making incredibly poor decisions.   Kent Haehl, CEO of Channel One News   Mr. Haehl, an ad salesman, was hired as Channel One’s CEO in August 2007. At the time, Channel One claimed they had “over 7 million” students under contract. After five years...
Read More »